• Dia-de-Andalucia2015-poster
  • MothersDay2015-poster
  • Xmas2014-poster
  • Valentines2015_poster
Al Lago is a restaurant and boutique hotel in rural Andalusia, Spain’s southernmost region.

I proofread and designed four bilingual posters advertising various events. The main challenge was fitting text in two languages without it appearing cramped or difficult to read.

I also suggested the owners use MailChimp, instead of email, to send out their newsletters. I explained that this would be beneficial in several ways:

  1. they would be able to track engagement with each newsletter, which would allow them to streamline future campaigns;
  2. their newsletters would be more appealing due to a more visual layout, instead of relying on text-heavy emails;
  3. the layout would be more conducive to a bilingual newsletter – subscribers would be able to easily toggle between English and Spanish using anchor (“jump to”) links.